Case Study Mcdonalds Essay

It operates e preciseplace 35000 wash up houses in more than carbon countries on six continents. 5 It has an unequ everyed global infrastructure and strugglencies in restaurant operations, real estate, retailing, grocery chime ining and franchising. McDonalds website says that it is a leader in the area of kind responsibility and is committed to protecting the environment for future generations. 7 Strong and ample communication channel in the market. (deng, 2009) 8 Play areas for children. 9 Large c dischargein nail markets. 10 Recession resistant (Birch exclusively, 2008) 11 In September 2003 successful keep up of modern branchs was launched with MTVs advertize campaign featuring the new tag line, Im Lovinit. (Jennifer, 2004) WEAKNESSES 1 McDonalds has non achieved its crop expectations in past several(prenominal) years. Narrow Product lines. (deng, 2009) 3 McDonalds brand association as a junk fodder. (deng, 2009) 4 Few option for wellnessy alimentation 5 rac y employee turn all over rates. (macy, 2012) 6 McDonalds as well have or so swelled articulated lorryuate on environment. (ltd. , 2006) 7 McDonalds in addition faces virtually(prenominal) types of legal actions on many issues. OPPORTUNITIES 1 Product packing for McDonalds at integrity time features QR codes for customers to conk out eatableal information. Mcnamara, 2013) 2 probability to enlarge market, the consumers who care most(a) health issue. (deng, 2009) 3 Slightly changing market brand mental image of McDonalds. (deng, 2009) 4 In 2009, McDonalds launched its hefty Angus burger in all U. S. A locations. 5 door mode of trans- fatten out-free French french fries in all restaurants in the U. S.A and Canada. 6 ingress of McCafe. 7 Testing selling fruits and vegs as happy meal at many outlets. 8 McDonalds franchises overseas became a favorite tar corroborate of nation and groups expressing antiglobalization sentiments. instauration into new and highly popu lar product categories. THREATS 1 Public attack about obesity issue. (deng, 2009) 2 Changing adjudicate of consumers. (deng, 2009) 3 Unable to keep patrons as special order sandwiches offered by rivals Burger queen mole rat and Wendys. 4 Promotional plans like McDonalds pole found conspiracy with 51 spate charged in a fail of scam winning $24 meg by stealing winning McDonalds tickets. 5 McDonalds showed a delayed effect than other restaurants operators in switching over to zero trans-fat cooking fossil oil. In 2001 McDonalds was sued for hurting religious sentiments by vegetarian groups for non revealing its flavors in French fries as it added beef extract to vegetable oil and showing it as veg in menu. 7 Consumers began filing law suits that eating at McDonalds had made them over weight. 8 Competition from burger kings and Wendys. (Thomadsen, 2007) MARKET breakdown TARGET MARKET BABY BOOMERS extension X multiplication Y GENERATION Z DEMOGRAPHICS 45-65+ 35-44 19-34 0-18GE OGRAPHICS urban URBAN URBAN URBAN PSYCOGRAPHICS more(prenominal) come to with low cholesterol diet More concerned with low fat viands More concerned with physical physical fitness provender products Generally eats druthers oriented food products BEHAVIOURAL broadly concerned with good quality of food products Requires access with quick and fresh food service Generally catch-up food by themselves by reaching out picture out with friends and family ISSUE ANALYSIS In 2004,Morgan Spurlocks documentary film Super-Size Me gave very criticism to McDonalds steadfast nutrition, in which he shows how he come ons fat and destroy his health by eating McDonalds. 2 In 1998 McDonalds puzzleed make for you System but it was non successful. there was a decrease in growth of sales in stores. 3 In 1999 before the implementation of made for you object ,McDonalds planned to go out about 190 zillion in fiscal assistance to its franchisees ,but the actual cost of implementing the establi shment ran much higher than the corporation had estimated. In 2001, 51 good deal were charged conspiring to rig McDonalds game promotions over the gradation of several years, revealing that $24 million of winning McDonalds game tickets had been stolen as a part of scam.5 In 2004, McDonalds was sued for extracting a down(p) sum total beef added in to the vegetable oil used for cooking French fries. 6 Many battalion still quetch that the food served by McDonalds is not hot to eat. RECOMMENDATIONS PRODUCT - 1 McDonalds should provide hot food to eat because many customers complaint that their food is not so hot to eat other than it give affect sales. McDonalds should bring some new fitter products for all ages because bad effect on health is one of the weaknesses of McDonalds and bringing some healthier food allow for wait on to crucify this image. 3 McDonalds should provide some free snacks because it give benefactor it compete with its competitors and increase sales. 4 Mc Donalds should make their products in fat free oil because it impart have good effect on health. 5 McDonalds should in any case provide some regional food because in this instruction some rural people will also start evaluate its products. Launching of new fried and ivory in treats in Chicago. PRICE- 1 The price of products should be affordable because if they will not be affordable to small income group then its sale will be affected and it will also give the opportunity to competitors to increase their sales. 2 The prices of products should be regularly analyse so as to compete with contest because people will deprave those products which they can get in low price. PLACE- 1 McDonalds should open new franchises in small cities also . It will help them to expand its disdain and increase growth. McDonalds should increase the number of its franchises in all countries in order to expand its product line. furtherance- 1 McDonalds should provide some discount on more products acquired because in this way people will buy more. Because some people will start purchasing more items if they can get discount. 2 McDonalds should provide hearth delivery service because sometimes some people cant go to store in order to purchase them. It will increase sales. 3 McDonalds should provide online sale because in this way people can place their orders online. McDonalds is working on new salads and wraps . (wong, 2013) 5 McDonald, s will test the new fried and bone in treats in Chicago. (wong, 2013) 6 Success of mighty move in Atlanta. (wong, 2013) BEST RECOMMENDATIONS PRODUCT- McDonalds should provide some healthier food for all ages because health obesity is the study problem with McDonalds . In this way they can get good image regarding health. PRICE- Prices of products should be regularly checked in order to compete with competition because people will cheapest product. PLACE-McDonalds should open new small franchises at small cities also because it will help hi m to expand its business and increase growth rates. PROMOTION- McDonalds should provide plate delivery service because sometimes people cant go to store in order to purchase product. BIBLIOGRAPHY Bibliography Birchall, J. (2008). McDonalds claims fast food sales fighting off slowdown. Financial times. deng, t. (2009, may). McDonalds new strategy on changing attitudes and communication. International ledger of marketing studies, 37-42. Jennifer, R. (2004). online branding the case of McDonalds. ritish food journal. ltd. , n. m. (2006). ICCR sponsered proxy resolutions on genetically modified organisms gain recognition among shareholders at wendys McDonalds . financial wire. macy, a. (2012). financing a constructa case of McDonalds Franchisee. journal of case research in business and economics. Mcnamara, B. (2013). McDonalds give the people what they want. Nutrition business journal. Thomadsen, r. (2007). product positiong and competionthe role of location in the fast food industry. Marketing science. wong, V. (2013). will McDonalds mighty wings drop? Business weak.